Speaking With One Voice: Dartmouth’s Visual Identity

Dartmouth is introducing an updated visual identity system to enhance and streamline how it presents itself to the world.

The forward-looking system, designed for a digital age, embraces Dartmouth’s singular identity and rich legacy. The system is made up of design elements for print and digital communications, and includes colors and designs to be used across campus. The graphic design elements are largely inspired by Dartmouth’s profound sense of place.

The design changes will be rolled out over time, with the Dartmouth wordmark and icons appearing first throughout the College’s website, on Dartmouth’s social media platforms, and on stationery. The wordmark and icons are now available for downloading by Dartmouth faculty, staff, and students. Two new typefaces introduced as part of the visual identity will be available soon for downloading.

Read more about the process of updating the visual identity, or see frequently asked questions.

On the pages listed below, find guides to accessing and using the elements of the visual identity. Or download the style guide as a PDF.

Contact the Office of Communications with questions.

Design Elements

Find out more about elements of the visual identity—including the wordmark, brand marks, typography, and the color palette—and download the elements in various formats.

Applying the Visual Identity

Find templates, guidelines, and resources to put Dartmouth’s visual identity into practice, including department and social media branding, stationery, and photography.


Answers to common questions about the updated visual identity.

Telling Our Story

Read and download a guide to telling Dartmouth’s story (PDF).

Office of Communications