Design Elements

The Dartmouth visual identity system comprises several elements that together create a look and feel that is distinctly Dartmouth.

Wordmark

The wordmark is deeply rooted in Dartmouth’s heritage and culture but was designed with consideration given to how it will live in a digital world.

Brand Marks

The Dartmouth insignias have a history as rich and intricate as the College itself.

Color Palette

Our color palette is inspired by where we study, work, and play.

Typography

The typefaces at the core of the Dartmouth brand are Dartmouth and National 2. Whether used separately or together, they are essential in creating a brand voice that is distinctly Dartmouth.

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