Design Guidelines
The Dartmouth visual identity system comprises several elements that together create a look and feel that is distinctly Dartmouth. The visual identity is intended for internal use. All elements of the visual identity are copyright of the Trustees of Dartmouth College.
Before starting your project or hiring a design firm, please contact us. We will work with you to understand your needs, answer your questions, and help you work within our brand guidelines.
To access the downloads, please make sure to use your Dartmouth email when logging into Google.
Dartmouth Wordmark
Brand Marks
Dartmouth Typefaces
Color Palette
Department/Office Logos
House Communities Insignias
Dartmouth Wordmark
The Dartmouth wordmark is deeply rooted in Dartmouth's heritage and culture. It should be displayed prominently and clearly to maximize its impact.
Dartmouth Wordmark Guidelines
Dartmouth Brand Marks
The brand marks have evolved over the years to maintain relevance and better illustrate Dartmouth's values. The Dartmouth Pine (or D-Pine) is the newest addition to the brand family.
Brand Marks Guidelines
Dartmouth Typefaces
Learn about Dartmouth’s primary typefaces and alternative fonts for digital and print communications.
See our typefaces
Color Palette
Dartmouth's color palette helps audiences identify with us, and is one of the most powerful aspects of our brand identity.
View the color palette
Department/Office logos
If you would like assistance with creating a Dartmouth logo lockup for a department, program, office, center, institute, or entities, or have questions about applying the Dartmouth visual style guide, please fill out the logo request form.
House Community Insignias
Guidelines and best practices for using the Dartmouth House Communities insignia trademarks.
House Community Insignias Guidelines
Dos and Don'ts
Care should always be taken to ensure that the brand marks are recognizable and easily identified.
See the Dos and Don'ts
Guidance
Ask us about brand guidelines
Before starting your project or hiring a design firm, please contact us. We will work with you to understand your needs, answer your questions, and help you work within our brand guidelines.