Department/Office Logos
Below are guides to creating lockups for different Dartmouth departments, programs, offices, centers, and institutes. A lockup is the intentional arrangement of a logo and its accompanying elements, in this case the wordmark and the name of the department, program, etc. If you have questions about department lockups, contact Richard Clark, senior graphic designer in the Office of Communications.
Before starting your project or hiring a design firm, please contact us. We will work with you to understand your needs, answer your questions, and help you work within our brand guidelines.
Departments, Programs, and Administrative Offices
This style of lockup should be used as the official formal logo of all Dartmouth departments, programs, and administrative offices.
For less formal needs and on merchandise, a D-Pine lockup can be used. Please request this using our logo lockup form.
Centers and Institutes
When creating lockups for centers and institutes, either the D-Pine or the center's logo may be used. The height of the logo is determined by the height of the accompanying text.
- We recommend that the logo appear in Dartmouth Green.
- The height of the logo must be flush with the text.
- The space between the logo and text must be one third the height of the logo.
- The Center or Institute name should use National 2 Medium..
- The "at Dartmouth" should use Dartmouth Ruzicka Regular.
Lockup With Shortened Name
When using a lockup with a shortened name, the logo or D-Pine alongside must remain the same height as the text.
Logo Lockup Request
If you would like assistance with creating a Dartmouth logo lockup or have questions about applying the Dartmouth visual style guide, please fill out the logo request form.
Logo Lockup Request