Dartmouth Colors
Much of who we are and what we cultivate at Dartmouth comes from the natural environment around us. Therefore our color palette is inspired by where we study, work, and play.
Following web accessibility guidelines ensures that everyone, regardless of disability, will be able to use our websites. We have developed a digital color palette that meets WCAG (Web Content Accessibility Guidelines) standards and maintains consistency with the Dartmouth brand. When creating content for Dartmouth's websites, please adhere to the color palette and recommended text and background color combination examples.
Note: Before starting your project or hiring a design firm, please contact us. We will work with you to understand your needs, answer your questions, and help you work within our brand guidelines.
Primary Color
Dartmouth Green
PMS 349
CMYK: 95, 0, 100, 50
RGB: 0, 105, 62
#00693e
Secondary Colors
In the secondary web palette we have added shades of gray, a useful addition for creating web content.
Forest Green
PMS 627
CMYK: 93, 33, 75, 75
RGB: 18, 49, 43
#12312b
Rich Forest Green (digital)
RGB: 13, 30, 28
#0D1E1C
Snow White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
#ffffff
Midnight Black
CMYK: 50, 50, 50, 100
RBG: 0, 0, 0
#000000
Tertiary Colors
When color beyond the primary and secondary palettes is needed for distinction, the tertiary colors can be used, but cannot overpower the use of Dartmouth Pine Green.
River Blue (print)
PMS 291
CMYK: 33, 3, 0, 0
River Blue (digital)
RGB: 38, 122, 186
#267aba
River Navy
PMS 541
CMYK: 100, 57, 0, 38
RGB: 0, 60, 115
#003c73
Spring Green
PMS 365
CMYK: 23, 0, 56, 0
RGB: 196, 221, 136
#c4dd88
Rich Spring Green
PMS 367
CMYK: 32, 0, 59, 0
RGB: 165, 215, 95
#a5d75f
Summer Yellow
PMS 127
CMYK: 0, 16, 65, 0
RGB: 245, 220, 105
#f5dc69
Bonfire Orange
PMS 1375
CMYK: 0, 40, 90, 0
RGB: 255, 160, 15
#ffa00f
Bonfire Red
PMS 7427
CMYK: 0, 100, 65, 28
RGB: 157, 22, 46
#9d162e
Tuck Orange
PMS 179
CMYK: 9, 87, 100, 2
RGB: 216, 71, 38
#d94415
Violet (digital)
RGB: 138, 105, 150
#8a6996
Autumn Brown
PMS 161
CMYK: 0, 52, 100, 64
RGB: 100, 60, 32
#643c20;
Winter Gray (print)
PMS 665
CMYK: 11, 20, 0, 10
Granite Gray (print)
PMS 438
CMYK: 58, 63, 59, 40
Granite Gray (digital)
RGB: 66, 65, 65
#424141
Gray 1 (digital)
RGB: 247, 247, 247
#f7f7f7
Gray 2 (digital)
RGB: 226, 226, 226
#e2e2e2
Gray 3 (digital)
RGB: 112, 112, 112
#707070