Dartmouth Colors

Much of who we are and what we cultivate at Dartmouth comes from the natural environment around us. Therefore our color palette is inspired by where we study, work, and play.

Following web accessibility guidelines ensures that everyone, regardless of disability, will be able to use our websites. We have developed a digital color palette that meets WCAG (Web Content Accessibility Guidelines) standards and maintains consistency with the Dartmouth brand. When creating content for Dartmouth's websites, please adhere to the color palette and recommended text and background color combination examples.

Note: Before starting your project or hiring a design firm, please contact us. We will work with you to understand your needs, answer your questions, and help you work within our brand guidelines.

Primary Color

Dartmouth Green

PMS 349
CMYK: 95, 0, 100, 50
RGB: 0, 105, 62
#00693e

Secondary Colors

In the secondary web palette we have added shades of gray, a useful addition for creating web content.

Forest Green

PMS 627
CMYK: 93, 33, 75, 75
RGB: 18, 49, 43
#12312b

Rich Forest Green (digital)

RGB: 13, 30, 28
#0D1E1C

Snow White

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
#ffffff

Midnight Black

CMYK: 50, 50, 50, 100
RBG: 0, 0, 0
#000000

Tertiary Colors

When color beyond the primary and secondary palettes is needed for distinction, the tertiary colors can be used, but cannot overpower the use of Dartmouth Pine Green.

River Blue (print)