Design Elements

The Dartmouth visual identity system comprises several elements that together create a look and feel that is distinctly Dartmouth.

Before starting your project or hiring a design firm, please contact the Office of Communications. We will work with you to understand your needs, answer your questions, and help you work within our brand guidelines.

The visual identity is intended for internal College use. All elements of the visual identity are copyright of the Trustees of Dartmouth College.



The wordmark is deeply rooted in Dartmouth's heritage and culture but was designed with consideration given to how it will live in a digital world.

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Brand Marks

The Dartmouth insignias have a history as rich and intricate as the College itself.

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The typefaces at the core of the Dartmouth brand are Dartmouth Ruzicka and National 2. Whether used separately or together, they are essential in creating a brand voice that is distinctly Dartmouth.

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