When using the D-Pine with the wordmark on the same document or object, it is strongly recommended that they appear separately to retain their individual meaning and impact.

Secondary Use
The D-Pine can be used on Dartmouth posters, flyers, etc., in a secondary manner to indicate an official status. When using the D-Pine on an image, take care to place the image so that it does not obscure the pine within the brand mark.

The Lockup
It is always preferred that the D-Pine and wordmark appear on materials separately. In instances when this is not possible the lockup may be used. A lockup is the intentional arrangement of a logo and its accompanying elements. In this case, the lockup refers to the pairing of the Dartmouth wordmark the D-Pine, shown below. The relationship between size and space of each element has been considered at length and should not be altered.

Lockup Spacing
The minimum amount of clear space required around the lockup is defined by one-quarter of the D-Pine height.
 

Recommended Color Combinations for the Lockup
We recommend using the lockup in Dartmouth Green or on a Dartmouth Green background if knocked out. Unless placed on a photo, the lockup should always be accompanied by the presence of Dartmouth Green. In grayscale or black and white documents, the lockup should appear knocked out or in black.
 

Originally known as the Old Pine, the Lone Pine is one of the most enduring symbols of Dartmouth's history, lore, and traditions. The tree was known as a gathering spot for seniors in the early 1800s before being cut down in 1895 due to damage from lightning strikes and storms.

John Scotford designed the original icon for Dartmouth's bicentennial materials. The modern version has been refined to have greater consistency and legibility at small sizes.

The Lone Pine is an informal icon that may be used on merchandise, day-to-day communications, and any other school-affiliated materials. It has less stringent rules than the other brand elements and can be used in a more expressive manner.

 

Spacing
The minimum amount of clear space required around the Lone Pine is defined by one-quarter of its height. The exception to this rule is when a cropped version of the Lone Pine is being used.

Cropping the Lone Pine
When using the crops shown or creating your own, it is important to show enough space around the icon so it is still recognizable as the Lone Pine. Moving the brandmark away from the center of the layout or using it in an asymmetrical way can create a more dynamic composition.

Vertical Cropping
 

Asymmetrical Vertical Cropping
 

Horizontal Cropping
 

Asymmetrical Horizontal Cropping
 

Lone Pine Applications
Because the Lone Pine is the least formal of Dartmouth's brand marks, it may be used creatively to help enhance or illustrate posters, flyers, or other communications.
 

To celebrate the diversity of the LGBTQIA+ community, we have two Dartmouth Pride flags. Both flags use the Progress Pride flag, designed in 2018 by Daniel Quasar, and include either the Dartmouth Wordmark or Lone Pine.