Color Palette

Primary Color

Dartmouth Green
PMS 349
CMYK: 95, 0, 100, 50
RGB: 0, 105, 62

Secondary Colors

Forest Green, Snow White and Midnight Black are our secondary colors, and their use is always paired with Dartmouth Green.

Forest Green
PMS 627
CMYK: 93, 33, 75, 75
RGB: 18, 49, 43

Snow White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255

Midnight Black
CMYK: 50, 50, 50, 100
RBG: 0, 0, 0

Tertiary Colors

When color beyond the primary and secondary palettes is needed for distinction, the tertiary colors can be used, but cannot overpower the use of Dartmouth Pine Green.

River Blue
PMS 291
CMYK: 33, 3, 0, 0
RGB: 155, 200, 235

River Navy
PMS 541
CMYK: 100, 57, 0, 38
RGB: 0, 60, 115

Spring Green
PMS 367
CMYK: 32, 0, 59, 0
RBG: 165, 215, 95

Summer Yellow
PMS 127
CMYK: 0, 16, 65, 0
RGB: 245, 220, 105

Bonfire Orange
PMS 1375
CMYK: 0, 40, 90, 0
RGB: 255, 160, 15

Bonfire Red
PMS 7427
CMYK: 0, 100, 65, 28
RGB: 157, 22, 46

Tuck Orange
PMS 179
CMYK: 0, 79, 100, 0
RGB: 230, 60, 47

Autumn Brown
PMS 161
CMYK: 0, 52, 100, 64
RGB: 100, 60, 32

Winter Gray
PMS 665
CMYK: 11, 20, 0, 10
RGB: 200, 188, 208

Granite Gray
PMS 438
CMYK: 58, 63, 59, 40
RGB: 88, 69, 69

Following web accessibility guidelines ensures that everyone, regardless of disability, will be able to use our websites. We have developed a web palette that meets WCAG (Web Content Accessibility Guidelines) standards and maintains consistency with the Dartmouth brand. When creating content for Dartmouth's websites, please adhere to the color palette and recommended text and background color combination examples below.

Primary Color

Dartmouth Green
RGB: 0, 105, 62
#00693e

Secondary Colors

In the secondary web palette we have added shades of gray, a useful addition for creating web content.

Forest Green
RGB: 18, 49, 43
#12312b

Rich Forest Green
RGB: 13, 20, 28
#0D1E1C

Snow White
RGB: 255, 255, 255
#ffffff

Midnight Black
RGB: 0, 0, 0
#000000

Web Gray 1
RGB: 247, 247, 247
#f7f7f7

Web Gray 2
RGB: 226, 226, 226
#e2e2e2

Web Gray 3
RGB: 112, 112, 112
#707070

Granite Gray
RGB: 66, 65, 65
#424141

Tertiary Colors

The tertiary colors should be used sparingly, for buttons and links only.

Autumn Brown
RGB: 100, 60, 32
#643c20

Bonfire Red
RGB: 157, 22, 46
#9d162e

Tuck Orange
RGB: 227, 45, 28
#e32d1c

Summer Yellow
RGB: 245, 220, 105
#f5dc69

Spring Green
RGB: 196, 221, 136
#c4dd88

River Navy
RGB: 0, 60, 115
#003c73

River Blue
RGB: 38, 122, 186
#267aba

Web Violet
RGB: 138, 105, 150
#8a6996

Bonfire Orange
RGB: 255, 160, 15
#ffa00f

Recommend Usage

Primary Page Elements

We recommend these text and background color combinations for the main pages and primary elements of the site.

Secondary Page Elements

We recommend these text and background color combinations for secondary webpage elements.

Buttons/Links

We recommend these text and background color combinations for buttons, links, and call outs on web pages.

The Dartmouth palette should not be altered in any case. See below for specific examples of dos and don'ts.

Don't use secondary or tertiary colors without the presence of Dartmouth Green

Don't use Summer Yellow, Spring Green, or Bonfire Orange on the website with Snow White. These combinations do not meet WCAG standards and are not legible for everyone.

Copyright of the Trustees of Dartmouth College.