Speaking With One Voice: Dartmouth's Visual Identity

Dartmouth has introduced an updated visual identity system to enhance and streamline how it presents itself to the world.

The forward-looking system, designed for a digital age, embraces Dartmouth's singular identity and rich legacy. The system is made up of design elements for print and digital communications, and includes colors and designs to be used across campus. The graphic design elements are largely inspired by Dartmouth's profound sense of place.

Read more about the process of updating the visual identity, or see frequently asked questions.

On the pages listed below, find guides to accessing and using the elements of the visual identity, or download a PDF of the Dartmouth Style Guide.

Before starting your project or hiring a design firm, please contact the Office of Communications. We will work with you to understand your needs, answer your questions, and help you work within our brand guidelines.

All elements of the visual identity are copyright of the Trustees of Dartmouth College.

Design Elements

Find out more about elements of the visual identity—including the wordmark, brand marks, typography, and the color palette—and download the elements in various formats.

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Applying the Visual Identity

Find templates, guidelines, and resources to put Dartmouth's visual identity into practice, including department and social media branding, stationery, and photography.

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Answers to common questions about the updated visual identity.

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