Visual Identity
The Dartmouth visual identity system comprises several elements that together create a look and feel that is distinctly Dartmouth. Find downloads and Dartmouth’s style guide.
Departments
Below are guides to creating lockups for different Dartmouth departments, programs, offices, centers, and institutes. A lockup is the intentional arrangement of a logo and its accompanying elements, in this case the wordmark and the name of the department, program, etc. If you have questions about department lockups, contact Richard Clark, senior graphic designer in the Office of Communications.
Contents
1. Departments, Programs, and Administrative Offices
This style of lockup should be used as the official title of all Dartmouth departments, programs, and administrative offices.
Examples:
2. Centers and Institutes
When creating lockups for centers and institutes, either the D-Pine or the center’s logo may be used. The height of the logo is determined by the height of the accompanying text. We recommend that the logo appear in Dartmouth Green.
Lockup With Shortened Name
When using a lockup with a shortened name, the logo or D-Pine alongside must remain the same height as the text.
3. Dos and Don’ts
Don’t create alternate lockups or alter the relationships of the existing lockups. This includes changing the placement and typeface.
